Srinagar, JULY 03: The second day of the cleanliness awareness campaign for Amarnath Ji Yatra was celebrated with great enthusiasm at Ganta Ghar (Clock Tower) Lal Chowk. Pilgrims were greeted with a grand reception featuring cultural performances and a strong commitment to cleanliness.
The event was attended by Commissioner Secretary of Housing and Urban Development Department, Mandeep Kaur, as the chief guest. Other notable attendees included Keshav Verma, Advisor to the J&K Government on Smart Cities, and senior officials from SMC, LCMA, ULB, CTP, and other departments.
The celebration beautifully blended tradition and modernity to promote a clean pilgrimage experience. The Housing and Urban Development Department mobilized a dedicated Information, Education, and Communication (IEC) team in collaboration with ‘Swaaha,’ an IIT Indore startup, and the artists’ group Hanuman Dhvaj Pathk. Their one-hour performance, “Swachhta ka Shiv Naad,” used drums, cymbals, and tambourines to convey a message of environmental responsibility to thousands of pilgrims.
Mandeep Kaur emphasized the significance of the awareness campaign, aiming to encourage pilgrims to minimize plastic usage and maintain cleanliness. The efforts of Srinagar Municipal Corporation and Urban Local Bodies (ULBs) in SANJY-2024 have been pivotal in achieving this goal.
Speaking on behalf of Swaaha, Sameer Sharma highlighted the comprehensive cleanliness campaign led by the Housing and Urban Development Department, Jammu and Kashmir. Cleanliness camps have been established along the yatra route, complemented by educational programs promoting a litter-free pilgrimage.
The inclusion of Nukkad Natak performances has further boosted enthusiasm among pilgrims, fostering a collective commitment to uphold cleanliness standards and reduce plastic waste. These street plays will continue to engage pilgrims across various ULBs along the entire yatra route throughout the pilgrimage period.
Amarnath Ji Yatra 2024: Cleanliness Drive Shines at Ganta Ghar Lal Chowk
