Kashmir Indepth

Sajjad Bazaz placed Head of JK Bank’s Internal Communication & Knowledge Management Department

Srinagar, Dec 12: J&K Bank Editor, Sajjad Bazaz, has been placed Head of Internal Communication & Knowledge Management (IC&KM) Department.

After making a notable mark in Corporate Communication affairs of the bank and the banking industry since 2004, he has been now given yet another challenging job to look after internal communication and knowledge management affairs of the bank on professional lines.

The IC&KM Department is a new department which will  exclusively focus on the knowledge management of the workforce of the bank at all levels. The basic aim is to translate it into better customer service.Sajjad was appointed as Editor of the bank in 2004 after the bank created Editor’s post in the same year to streamline its corporate communication affairs.

As in-charge Corporate Communication Department of the bank, he was handling core areas – Advertising, Promotion, Branding, Media Relations, Internal Communication and Corporate Social Responsibility affairs- of the bank.

He has been instrumental in inculcating financial literacy among masses across every nook and corner of the state apart from writing on varied topics highlighting socio-political developments. He has been instrumental in tailoring the financial literacy campaign around the bank’s products and services and reputation management of the bank aimed to enhance its image.

Through his columns- Bank Watch, Straight Talk and What’s Up- he has successfully created enthusiasm among youth for entrepreneurship and self-employment ventures. He customized financial literacy programme for the youth in which he highlighted schemes tailored by the bank and government sponsored schemes for start-ups and unemployed youth. He is also empanelled as guest lecturer by various educational institutions, besides being a guest faculty in the bank’s Training College. His performance in the field of public relations was acknowledged by the highest seat of learning in the state– University of Kashmir. In September 2008, the university while acknowledging his ‘solid practical experience of dealing with the print media and corporate communications’, requested the bank to spare his services for the Media Education Research Centre of the University. The university had communicated to the bank that ‘this shall be a great contribution of the J&K Bank towards the betterment of the University.’
Cross section of stakeholders have hailed the decision of the chairman parvez Ahmed.

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