JKI to promote its product range
Srinagar, Mar 06 (KINS): Principal Secretary Industries and Commerce Ranjan Prakash Thakur Saturday visited the newly opened Experience Centre cum Sales outlet of JKI at Shaheedi Chowk Jammu.
According to the official statement issued to news agency KINS, Managing Director, Sanjay Handoo briefed the Ranjan Prakash about the facility set up for the display and sale of furniture and wool and Silk products being manufactured at units of JKI located in Jammu and Kashmir.
“Further it was also informed that the centre has become an attraction for the local people of Jammu city who found it difficult and cumbersome to visit the manufacturing units of JKI located in the Industrial Estate of Bari Brahamna Jammu for buying the products”.
While appreciating the designs and products, the Principal Secretary was also briefed about the efforts being made by the organization for increasing its marketing outreach such as creation of brochures catalogues and through tie ups with various e market platforms such as Amazon.
“Further to cater to the Government market the process of registration on GeM has been initiated and the process is likely to be completed soon.
Later on, the Principal Secretary was also briefed about the current activities which are being undertaken for the revival of JKI particularly about the ongoing work undertaken under the World Bank funded Jehlum Tawi Flood Recovery at Government Silk Factory Rajbagh and Wollen Mills Bemina.While appreciating the working of the organization
Principal Secretary laid stress that efforts should be made on promotion and marketing of the silk and woolen products,” the statement reads. (KINS)
Principal Secretary I&C visits newly opened experience centre cum sales outlet of JKI at Shaheedi Chowk Jammu
